Get a checkup for your website to elevate your online presence. It’s like taking your car to the mechanic for a tune-up, but instead of the engine, you’re making sure your website is running smoothly for both search engines and visitors.
This is a big one. By identifying technical issues and areas for improvement, a site audit can help your website rank higher in search engine results pages (SERPs). This implies that a greater number of individuals will discover your website naturally.
A site audit can uncover usability problems that might be frustrating visitors. Fixing issues like slow loading times, broken links, or confusing navigation will make your site more user-friendly, which can lead to higher conversion rates.
A site audit can help you identify performance bottlenecks that are slowing down your website. This can be especially important for e-commerce sites, where even a slight delay can cause customers to abandon their carts.
By comparing your website to your competitors' sites, a site audit can help you identify areas where you can improve. This can give you valuable insights into what's working well for your competitors and how you can adapt your strategy.
Regular site audits can help you catch problems early before they become bigger issues. This could potentially result in time and cost savings over the long term.
We improve your website’s overall performance by typically involving a comprehensive inspection of your site. We start with analysing your website to find technical problems, content weaknesses, and areas where keyword targeting can be improved.
Based on the audit, we will address the identified issues.
This might include suggestions for improving page speed, optimising content for search engines, or building backlinks. Fixing the problems identified in the audit will lead to increased organic traffic and conversions.
This checks how search engine-friendly your site is.
This looks at the quality and structure of your website’s content.
Examine how easy it is for visitors to navigate your website and find the information they need.
This involves checking technical aspects of the website such as site speed, crawlability, indexing, mobile-friendliness, URL structure, XML sitemap, robots.txt file, and server configuration to ensure that the website is optimised for search engines.
This focuses on analysing individual web pages to ensure they are optimised for relevant keywords, have appropriate meta tags (title tags, meta descriptions, heading tags), have high-quality content, use proper URL structures, and follow SEO best practices.
This involves evaluating the website's backlink profile to assess the quality and quantity of inbound links, identify potentially harmful links, and ensure compliance with search engine guidelines.
This focuses on assessing the user experience (UX) and usability of the website, including navigation, page layout, typography, colour scheme, call-to-action buttons, forms, and overall design. It aims to identify any usability issues that may affect user engagement and conversion rates.
This involves evaluating the website's accessibility for users with disabilities, including compliance with accessibility standards such as the Web Content Accessibility Guidelines (WCAG). It includes checking for features like alt text for images, proper heading structure, keyboard navigation, and colour contrast.
This includes reviewing the website's security measures to identify vulnerabilities such as outdated software, weak passwords, insecure connections (HTTP), and potential security risks such as malware, phishing, or data breaches.
This involves comparing the website's performance, SEO strategies, content quality, and other metrics against competitors to identify strengths, weaknesses, opportunities, and threats.
This involves examining the website's analytics data (e.g., Google Analytics) to assess traffic patterns, user behaviour, conversion rates, and other key performance indicators (KPIs). It aids in pinpointing areas that require enhancement and streamlining.
This entails reviewing the quality, relevance, and effectiveness of the website's content, including blog posts, articles, product descriptions, images, videos, and other multimedia elements. It involves checking for duplicate content, outdated information, keyword optimization, and overall content strategy.
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