Boosting Organic Traffic for Kopuram Chits

Client Overview:

For over 12 years, Kopuram Chits has been a leader in chit funds, offering reliable financial solutions across India. They offer innovative schemes, helping people achieve their financial goals. As the digital landscape evolves, the company recognizes the importance of enhancing its online presence to reach a wider audience and attract potential customers.

Problem: 

Despite its reputable name in the offline market, the company faced challenges in generating significant organic traffic to its website. Their online visibility was limited, resulting in missed opportunities to engage with prospective clients and showcase its competitive chit fund offerings.

Here’s a breakdown of the key challenges:

1. Keyword Research and Targeting: Our client struggled with identifying and utilizing relevant keywords that align with their target audience’s search queries. This lack of keyword optimization hindered their website’s ranking on search engine results pages (SERPs).
2. Internet Search Visibility: In a competitive landscape, the company found it challenging to stand out among competitors in online searches related to chits and financial services. Their website lacked the necessary visibility to attract organic traffic effectively.

Solutions implemented: 

• Performing SEO Audit: Our team started with analyzing their website performance using SEO checker tools to identify areas needing improvement, like keyword usage, website structure, and technical SEO issues.
• Conducting Keyword Research and Optimization: We utilized keyword research tools including Google Keyword Planner, SEMrush, and Ahrefs to identify relevant long-tail keywords related to chits and financial services in the target region. Once we prepared a robust list of keywords, we integrated them naturally into the website content. This means that we weave them into page titles, meta descriptions, headings, and body content. 
• Indulging in Content Marketing for Credibility and User Engagement: Our experts created high-quality, informative content that established the company as a thought leader in their industry. We focused on educational content like blog posts, guides, and FAQs to address user queries. Plus, we created case studies, client testimonials, and explainer videos to enhance user engagement and build credibility.
• Steering On-page Optimization for Search Engines and Users: The team ensured that the website had a clear structure with easy navigation for both users and search engine crawlers. Also, we optimized page loading speed for a smooth user experience which is a crucial ranking factor for search engines. We also included relevant internal linking between website pages to improve user flow and distribute link juice throughout the site.
• Improving Local SEO  We also optimized their website and online presence for local search. For this we claimed and verified their Google My Business (GMB) listing, ensuring accurate and consistent company information across all directories. Also, we encouraged positive customer reviews on GMB to build local trust and improve search ranking.
• Piloting Off-page Optimization: Building Authority through Backlinks: Our team secured backlinks from high-authority websites in the chit and financial services niche by guest blogging on relevant industry websites and directories. We also partnered with other organizations for mutually beneficial collaborations that involved linking to each other’s websites.
• Enhancing Mobile-friendliness:  We optimized the website for mobile devices as a significant portion of searches happen on smartphones.
• Measuring Results: We regularly tracked website traffic, keyword rankings, and user engagement metrics and also used website analytics tools to understand user behavior to identify areas for further optimization.

The Outcome

Through the implementation of the above strategies, the company witnessed significant improvements in its organic traffic metrics:

• The company saw a 60% increase in organic traffic within 6 months.
• The client’s website experienced a notable increase in search engine visibility resulting in a steady influx of qualified leads and potential customers exploring the company’s chit fund offerings.
• Top 3 ranking for targeted keywords like “chit funds in Coimbatore,” “benefits of chit funds,” and “types of chit schemes.”
• The strategic content marketing initiatives helped boost brand awareness within its target market, positioning the company as a trusted authority in the chit fund industry.
• There was a 30% increase in qualified leads generated through the website.
• With a surge in organic traffic and enhanced website visibility, the company observed a 45% increase in conversion rates, translating into increased inquiries, customer acquisitions, and business growth opportunities.

Conclusion

By addressing the challenges of keyword optimization and internet search visibility, we successfully assisted Kopuram Chits in amplifying its online presence and driving substantial organic traffic to its website. Through a tailored approach encompassing SEO, content marketing, and local search optimization, our client achieved measurable results, reaffirming its position as a leading player in the chit fund sector while laying a solid foundation for future digital growth and expansion.