#KASH DOWNLOADS

#KASH - A mobile app for easy participation in chit funds across India

Traditional financial systems are getting a tech makeover in today’s digital world. This case study dives into the success story of #Kash, a mobile application in India that is revolutionizing chit funds, a popular saving and borrowing scheme. The challenge? Educating people about the app’s benefits and navigating a competitive fintech space. However, through strategic SEO implementation, #Kash achieved remarkable results, attracting new subscribers and establishing itself as a trusted platform.

Challenges
  • A traditional financial system in India, and many people are unaware of app-based solutions.
  • High competition exists in the fintech space, making it difficult to stand out.
  • Educating users on the benefits and security of using the app.

 

SEO Strategies Implemented
  1. Keyword Research: Relevant keywords that people search for.
  2. Content Creation: Informative and engaging content was developed and optimized for target keywords. This includes blog posts on different schemes, FAQs about using the #Kash app, and comparisons with traditional methods.
  1. On-Page Optimization: The app store listing and website content were optimized with relevant keywords and meta descriptions. Our team also ensured that the content was informative and user-friendly and highlighted the unique features of the #Kash app.
  1. Local SEO: Since #Kash deals with local communities, the app was optimized for location-specific searches. City/town names were included in the content and meta descriptions. Google My Business listing was claimed and managed to improve local search ranking.
  1. Link Building: We also collaborated with local financial blogs and websites to acquire backlinks to the #Kash website and app store listing. Backlinks from high-authority sites improved website trust and search ranking.

 

Results
  • Increased organic traffic to the #Kash website and app store listing.
  • Improved ranking for targeted keywords related to the business and apps. 
  • More user awareness and understanding of the #Kash app’s functionalities.
  • Growth in #Kash app’s downloads and registrations.
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Measuring Success
  • Tracked website traffic and app downloads through analytics tools.
  • Monitored keyword ranking progress using SEO tools.
  • Analyzed user engagement metrics within the app (e.g., registrations, scheme selection, payment activity).
  • Tracked conversions (users who register for a scheme through the app).
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The Key Takeaway

As we implemented a powerful strategic SEO plan, #Kash effectively reached its target audience and established itself as a reliable platform. #Kash is now a trusted platform, all thanks to our expert SEO strategies.  

And we’re not done yet! We’re constantly creating new content, building backlinks, and keeping #Kash’s app listing up-to-date to attract even more subscribers.

What client feels...

“Since partnering with TechKay for our app #Kash, our user base has grown tremendously. Their SEO expertise helped us target the right keywords and optimize our app store listing, making us much more discoverable for people searching for financial tools. We've seen a significant increase in organic downloads and app engagement, all thanks to their strategic approach. They truly understand the FinTech landscape and how to navigate the competitive app market. We couldn't be happier with the results!"

RAVI PRASANNA CEO @ #KASH

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