Get ready for a 10x increase in sales!
Have you ever considered ways to make your business truly distinctive within your local community? Whether you’re a cozy cafe, a trendy boutique, or a friendly neighborhood service provider, local SEO is your golden ticket to being the go-to choice in your area. With the right local SEO tactics, you can attract more foot traffic to your physical store, get more calls for inquiries, and ultimately, turn those local searches into loyal customers.
How can local SEO help you increase sales?
Local SEO isn’t about selling to the whole world; it’s about attracting the perfect customers in your neighborhood. When someone nearby searches for exactly what you offer and can’t find you online, then your competitor gets the business.
Local SEO changes that!
Attract more walk-in traffic and dominate local searches so you're the first business people see.
Save money on ads that might not reach the right people. Local SEO gets you found organically, by the customers who are already looking for you.
Showcase your awesome reputation with glowing online reviews and build a loyal following in your community.
Local SEO levels the playing field, even if you're a small fish in a big pond. So you can outrank bigger businesses and take home the win.
Local searches are enormous, with estimates ranging from 46% to nearly half of all Google searches having local intent. Mobile dominates these searches, with over half coming from smartphones and tablets. People don’t wait around after a local search – 76% to 88% visit a business within a day. Searches for places “open now near me” are exploding, highlighting the need for companies to optimize for local intent. Voice assistants also influence searches, and reviews are crucial – up to 76% of people rely on them before choosing a local business.
Search engines consider various factors to rank local results, including proximity to the searcher, online reviews, Google Business Profile listing, and citations which are nothing but mentions of your business phone number, name, and address, (NAP) across the web.
We are here to help you with search engine optimization—optimizing your online presence to attract more local customers. Our experts will identify terms people use to search for local businesses and optimize your business listing.
We'll take care of claiming and verifying your Google My Business listing. Ensure all information is accurate and up-to-date, including(NAP), website URL, business hours, categories, and description.
Ensure consistency of (NAP) across all online platforms, including your website, directories, social media profiles, and listings.
Create content tailored to your local audience, including blog posts, landing pages, and articles that incorporate local keywords, landmarks, events, and relevant information.
Maximize the effectiveness of your website by incorporating localized keywords across your content, meta tags, headings, and URLs. Conduct keyword research to identify terms that potential customers in your area are likely to use when searching for your products or services.
Build citations (mentions of your business NAP) on reputable local directories, review sites and online listings. Ensure accuracy and consistency across all citations.
Encourage customers to leave reviews on Google My Business and other relevant review platforms. Respond to reviews promptly, whether positive or negative, to demonstrate engagement and build trust with potential customers.
Build local links from authoritative websites, local businesses, organizations, and community websites. Engage in community events, sponsorships, and collaborations to acquire valuable backlinks.
Ensure that your website is optimized for mobile devices, providing a seamless user experience and swift loading times on smartphones and tablets. Mobile optimization is crucial as many local searches are performed on smartphones.
Implement schema markup to provide search engines with additional context about your business, such as operating hours, location, reviews, and events.
Interact with your local community on social media platforms. Share local news, events, and promotions, and interact with followers to increase your visibility and engagement.
If your business serves multiple locations, create individual location pages on your website optimized with relevant keywords, NAP information, and unique content for each location.
Optimize for voice search queries by focusing on conversational keywords and phrases that people are likely to use when conducting voice searches for local businesses.
We start with enhancing the Google Business Profile, webpage content, and HTML elements such as titles, meta descriptions, headers, and URLs. Additionally, we'll assess content quality, keyword relevance, mapping, robot tags, and image alt attributes. We'll also scrutinize backlink authority, local citations, Google My Business Profile, and Bing Pages. Following the audit, we'll address any identified issues on the website and update the Google My Business profile before proceeding to optimization.
Using tools such as Google Keyword Planner, SEMrush, or Ubersuggest we identify relevant keywords related to your business, including services offered, location-specific terms, and niche specialties.
We will ensure your website includes relevant keywords in titles, meta descriptions, headings, and body content. Then create location-specific landing pages or service pages targeting keywords related to your services and the areas you serve which will include your business’s name, address, and phone number prominently on every page of your website.
Our team will claim and verify your business's Google My Business listing, complete your GMB profile with accurate business information, including address, phone number, business hours, and website URL, add high-quality photos of your services to your GMB profile, and encourage satisfied customers to leave positive reviews on your GMB listing.
We create consistent NAP citations across online directories, local business listings, and review platforms like Yelp, Yellow Pages, and Bing Places and ensure the accuracy and consistency of business information to enhance local search rankings by optimizing citations across all platforms.
To attract local search traffic and engage with the community, we will publish blog posts, articles, or videos focusing on local events, tips, trends, and community involvement incorporating local keywords and references to the location
To maintain an active presence on social media platforms like Facebook, Instagram, and Pinterest, we will share photos of your work, client testimonials, promotions, and updates. This will help to engage with local customers and drive traffic to your website.
We will seek opportunities to build relationships with local businesses, influencers, and organizations for potential backlinks. Also encourage you to sponsor local events, participate in community activities, or collaborate with other businesses to earn relevant backlinks to your website.
To ensure your website is mobile-friendly and loads quickly on mobile devices, we will optimize for local mobile searches by including click-to-call buttons, easy-to-use contact forms, and clear directions to your business location.
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